Ritesh Dutt brings on board almost a decade’s experience, which comprises of 5 years in Traditional media and more than 4 years in activation. His last stint prior to joining India Media Exchange was as a buying Group Head in Mediaedge CIA (Group M ) where he worked on prestigious brands such as So.ny Ericsson, Honda Motorcycle and Scooters, Time Business Solutions, Xerox
Sujata Dwibedy has more than 8 yrs of experience in Media Planning & Buying. Prior to joining IMX, Sujata spent the last 2 and a half years with Nielsen India, Mumbai as Senior Manager, Media – Customized Research. During her stint there, she headed the Marketing Team of the National Readership Survey (NRS), for two years .
Commenting on the new appointment, Mr. Shyam Shanker, President, IMX said, “Ritesh and Sujata bring in with them extensive experience in media, buying and planning and it’s always a pleasure to work with such a talented group of people. Both have worked on some good brands and their experience will give an added motion to deliver the best to our clients. ”
On his appointment as the Media Director IMX, Ritesh Dutt stated, “I am looking forward to being a part of IMX. It has ambitious plans and has managed some great brands with an excellent group of people. I am ready to take on the challenges this prestigious assignment brings forth”
On her appointment as Director- Strategy & Buying, Sujata Dwibedy said, “I am delighted to be part of the IMX team and look forward to explore new avenues. My mandate straddles my experience in traditional media buying & media research, which I will integrate & leverage to bring value to IMX clients”
About Sujata Dwibedy:
Sujata Dwibedy spent the last 2 and a half years with Nielsen India, Mumbai as Senior Manager, Media – Customized Research, some of her clients include top notch publication houses such as The Times of India, ABP, Sakal , Dainik Bhaskar, Living Media amongst others. Prior to that she worked as Group Manager - Planning and Buying, for Lodestar Media (Division of FCB Ulka Advertising. Mumbai). She also worked for O& M (Delhi) as a Media Planner earlier in her career
About Ritesh Dutt:
Ritesh Dutt’s last stint before he joined IMX was as a Buying Group Head in Mediaedge CIA (Group M) where he had a business responsibility of over 175 crores. His key Clients were prestigious Brands such as Sony Ericsson, Honda Motorcycle and Scooters, Time Business Solutions, Xerox amongst many others. Prior to that, he marked his career as a Senior Manager – Planning (Accounts/Research) in The India Today Group. His resume also reads of names such as Group M / Ogilvy activation as Business Manager – Planning & Buying, and as Manager- Ogilvy & Mather Pvt. Ltd (Ogilvy Outreach) prior to that.
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About IMX:
IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing & new clients of Starcom MediaVest Group & Zenith Optimedia in India. The primary vision of IMX is to support and improve the media buying, business acquisition & profitability strategy of both the entities. Media assets of the Publicis Groupe in India – represented by Starcom MediaVest and Zenith Optimedia – will be leveraged to create scale, and this scale will translate into an approach that creates a unique competitive advantage for clients. IMX will have office presence in Mumbai, Delhi & Bangalore and will retain their physical identity in a demarked manner. IMX will commence in 2007 with strength of 15 members and thereafter review additional strength basis business acquisition and growth of Zenith Optimedia & Starcom MediaVest Group.
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MediaFiche features over 10,000 media kits across 4 platforms: Magazines, Newspapers, Spot Cable and Out of Home (Broadcast Television, Internet and Radio will be added soon).
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