Positioned as the largest ever shopping festival in India, with a participation of over 1500 establishments across the state of Kerala, the festival will be accompanied by a huge marketing campaign, estimated to be around 18 crores.
141Sercon – part of the WPP group and one of the largest specialised Below the Line has bagged the prestigious Unique initiative to leverage state tourism and position as the shopping haven.
This joint initiative will extend across all retail, entertainment and tourism related touchpoints across the state which would include establishments which focus on handicrafts & handlooms, hotels & restaurants, spas & resorts, jewellery & lifestyle, electronics & home products, spices & coir products.
The festival offers a great opportunity to brands and sponsors to be part of the largest ever festival in India. The festival offers opportunities for brands to create brand awareness and association while also ensuring experiential connect in the last mile.
The Grand Kerala Shopping Festival promises to offer numerous opportunities for brand exposure, on-site signage and displays, cross-promotions, contests, naming rights, and destination marketing activities associated with tour packaging – plus official status with promotional opportunities in print, web, and broadcast media, and high visibility to large, targeted audiences at the lifestyle level.
This festival is an endeavour to equal the popular annual shopping carnivals in Hong Kong and Dubai.
- End -
About 141Sercon:
141Sercon has been the outcome of the coming together of two of the largest activation networks in Asia, SERCON and 141 Worldwide. The combined entity is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP Group.
Recently 141Sercon launched 1010, the group’s comprehensive digital initiative. Embarking on the philosophy of ripples of change, 1010 provides its clients and partners a unique approach of thinking beyond the obvious and translating the fundamentals into the strongest possible interactive communication solutions.
141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs, it’s customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions provider across Asia.
No comments:
Post a Comment