India has the second largest population & also the largest consuming class in the world

India has the second largest population & also the largest consuming class in the world. This consuming class is very upbeat about the outlook for the coming year. A recent AC Neilson global survey on consumer confidence puts India ahead of the pack of 42 countries covered in the research. This confidence is supported by rising disposable income, willingness to spend, predisposition towards global brands & global consumption habits influenced by media, connectivity, communication & international travel. Young adults in India are ambitious, hard working and have money to spend on their lifestyle – they are brand-conscious and internationally aware of what their counterparts in the West are wearing and buying; concludes a recent survey.

India is inviting FDI in all most all sectors of the economy. This is the right time for companies to invest in India. India has been rated a better investment destination on eight investment parameters than Russia, China, Malaysia, Thailand, Brazil, Australia, UK, France and Singapore in a recent survey by Federation of Indian Chambers of Commerce & Industry (FICCI) on the India Perceptions, by 135 MNCs present in India. Profitability of MNCs in the Indian markets is a major attraction for investing in the country. About 62 per cent respondents reported making profit in their Indian operations while 9 per cent are breaking even.

Despite a steady and growing market size, abundant availability of natural resources for manufacturing, cost attractiveness, reliable business community, high levels of intellectual manpower, engineering expertise and a reform process that has brought about impressive economic liberalization, the Indian market is largely untapped and provides a huge potential for international players to foray. At the same time, the market is evolving at a rapid pace- in terms of consumers, investment opportunities and as more and more companies are trying to grab the chunk of the Indian advantage, the competition in each sector is increasing.

We believe that the organizations who will realize the potential of the opportunity called “India” and will be able to capitalize on it, will flourish in the long run. Sooner they realize the better profits they’ll reap.

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An international business strategy consultancy, MTI Consulting has operations in Bahrain, Bangladesh, Dubai, India, Malaysia, Pakistan, Sri Lanka and UK, with strategic alliances in Australia, Mexico and the Middle East and North Africa.

MTI’s business strategy solutions focus on Strategic Planning, Re-Structuring, Marketing and Brand Management, Sales and Channel Management, Research and Service Quality. More recently, MTI has launched six new Specialist consulting units namely Corporate Finance, Technology, Legal & Governance, Supply Chain, HRM and Branding on demand. For more information, please visit www.mtiworldwide.com