Nearly 10 million baby girls have been killed in India in the last twenty years

The heinous practice of female feticide and infanticide in our country has become a raging issue today.

Nearly 10 million baby girls have been killed in India in the last twenty years. Some of the ramifications are manifesting themselves already. In certain areas of Punjab and Haryana, young brides are being “imported”. Much worse, young brides are being ‘shared’ by brothers! Though this problem looks insurmountable, solutions need to be found. And found urgently.

FLO, the women wing of FICCI is launching an all India campaign called SAVE THE GIRL CHILD. We are partnering with UNFPA, Corporates and the Government. In Bombay Ms Supriya Sule, Ms Priya Dutt, Ms Smita, Ms Anita Dongre, Sh Yash Chopra, Shri Javed Akhtar, Sh Prasoon Joshi, Sh Sachin Tendulkar,Ms Saira Banu are all our resource persons supporting this initiative of FLO.

Commenting on the occasion Ms Kiran Gera, National President FLO said, “Unfortunately, we tend to have an ostrich like attitude to issues that don’t knock at our doors directly. We at FLO have been shouting ourselves hoarse about how the ratios are getting dangerously skewed and how this will create major social problems. What has happened at Juhu recently alas is a sign of times to come. If we don’t deal with the core issue today, we will all be facing similar trauma as those two NRI women. And this is the reality, whether we accept it or not.”

Speaking on the occasion Mr Paresh Das V. P. Gitanjali Lifestyle Sales said “by partnering with FLO, we at Gitanjali would like to endorse this let’s celebrate the girl before we celebrate the diamonds. In India there is a prevalent myth of the son being the fore bearer of the family name, which should be broken.

Ms Vinita Bimbhet, Chairperson FLO said “To launch its national initiative to Save the Girl Child, FLO brings to you a unique musical evening Phir Wahi Shaam,Betiyon Ke Naam, on19th January at Jamshetji Bhaba. Through this presentation of live songs, interviews etc, we would be felicitating the stars on their innumerable achievements as artists and most importantly as nurturing and supportive parents of their daughters. They will be the icons for this initiative.

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For further information, please contact
Abhijeet (9967395553) / Puja (9820473457)
Sampark Public Relations, Mumbai