Tuesday, January 15, 2008

"The Caral – SUPE Civilization 5,000 Years Of Cultural Identity In Peru may change the world historys,"

"The Caral – SUPE Civilization 5,000 Years Of Cultural Identity In Peru may change the world historys,": RUTH SHADY SOLIS

Recently a press conference was held at the Press Council Of India, New Delhi, organized by the Embassy of Peru in India & Brandsmith, a leading brand management, events, promotions & business advisory company.

Addressing the conference, His Excellency Carlos A Yrigoyen Forno,the Acting Ambassador of Peru in India & World-renowned archeologist Ruth Shady shared their startling revelations on the discovery of one of the oldest urban civilizations in the world & the oldest civilization of the Americas-the ancient city of Caral in Peru.Ruth Shady Solís is a Peruvian anthropologist and archeologist. She is also founder and director of the Archeological project Caral. Throughout her career, she directed many different projects of archeological investigation on the coast, the highlands and the rain forests of Peru, placing emphasis on the study of the development of the complex socio-political organizations. She was director of the Museo Nacional de Arqueología y Antropología del Perú (Nacional museum of Arqueology and Antropology of Peru), and director of the Museum of Archeology and Anthropology of National University of San Marcos.

She has worked at the Caral site from 1994 onwards and is credited with the discovery of the first known civilization of Peru; Shady has named the civilization after Caral, while the term Norte Chico has been adopted in English.She holds the offices of President of ICOMOS-PERU, principal professor and co-ordinator of the master of archeology graduate program faculty of social sciences of the UNMSM and director of the special archeological project Caral-Supe/INC.India is holding for the first time the XII International Conference of the National Trustees and Ms Ruth Shady has been invited by INTACH (India National Trust for Art & Cultural Heritage) to share her discoveries with everybody.

The discovery of Caral reshapes the history of Peru as well as the history of the world. From now on besides Mesopotamia, Egypt, India and China, Peru will have to be included with the exceptional testimony of such an old culture of peace..Also present at this important press conference was Rahul Mittra, CEO Brandsmith & brand advisor to the Peruvian Embassy in India .

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